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For those on a tighter budget or who don’t need more than 200 business cards, digital printing has become a viable alternative to offset printing. New technologies incorporated in state-of-the-art digital presses have made digital quality nearly as good as offset quality. In fact, to the untrained eye there is virtually no difference between the two options, and your business will not suffer because it chose a digitally printed business card over an offset-printed business card. Unlike offset printing, digital prices remain consistent per business card, which is why digital printing is less expensive than offset printing on short runs but can be quite a bit more expensive on bigger runs.
Name cards are essential in promoting a business. They serve as mini portfolios that promote your skills to intended recipients. This is why it is important to design the name card creatively and purposefully. You should give a lot of time and energy to the project of designing your name card. There are many important factors to consider when designing your business card.
The Shape And Size Of The Card – The standard business card size is 2-inches by 3-inches. This could be either horizontal or vertical oriented. Even though many businessmen tend to prefer vertical designs, horizontal designs are traditional. There are so many benefits of confining your card to the standard size. First, it saves money. Secondly, they are easily recognizable for what they are. Thirdly, they fit the majority of card holders available on the market. You can deviate from the standard measurements if you want to. The latest technology has added so many features to the traditional name card, and you can add whatever feature to yours. Make sure not to make them too complex that they beat the original purpose of a name card.
Color And Style Of The Card – This is another important factor to consider when designing your business card. The business card should resemble the other marketing materials in your organization where style and colors are concerned. If your business organization has a standard color code, it should be used for the name card too. Keep in mind that the colors you choose may impact the print quality and cost of the project in the final analysis. Choose the color and style of the card carefully, so that it doesn’t impact the other functions of your business. It is best to experiment with different styles and colors to obtain the best combination for your business card.
The Printing Method – There are so many printing methods available today thanks to the latest technology in the industry. The appropriate name card printing method will play a big role in determining the appearance, cost and quality of your name card. Most people prefer the Offset or Digital printing methods for best results. Choose the technology that compliments the purpose of the card and the allocated budget. The technology you decide to use may mostly depend on your allotted budget for the project. Careful planning can help you get the best results from your business card printing project.
Information To Be Included On The Business Card – There are some important information that should be included on your name card if you are to derive the best benefits from it. This can differ according to the type of business or service you provide. But whatever information you decide to include should not overcrowd the card. It should be done in an artistic manner to attract the attention of the customer. Some of the important information that should be included is:
. The slogan or tagline of your business
. Your name
. Your position
. Business address
. Telephone, fax, mobile and email address
. Company website
. Background image and company logo
. Professional memberships and certifications
. Twitter username etc.
In conclusion, a name card is one of the most important components that help promote your business. Designing a business card should be done with utmost care. There are so many important factors to consider in this regard. This article highlights some of the most important factors to consider when designing and printing your name card.
|Dimensions||88 x 53 mm|
260 gsm Artcard, 310 gsm Artcard
200, 300, 500, 1000