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A Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly. A flyer is generally printed on the standard size ‘A’ paper size to keep its cost low, though flyers can be created in any size that is easy to handle. Also, the printing is most commonly on one side of the paper, though there is no law that says flyers can’t be printed on both sides.
Depending on how they are used, flyers are sometimes referred to as handbills, leaflets, inserts or circulars. They are commonly distributed by hand wherever customers or people may gather or pass by, such as at a trade show or other popular venue. Also, flyers can be folded and tabbed as a self-mailing piece (aka a “mailer”) or enclosed in an envelope. Flyers can be printed in any ink color, though full color printing is the most popular since the purpose of a flyer is to get noticed and read.
A flyer usually has a relatively short lifespan, such as being used to announce a one-time event like a grand opening or special promotion. So, the paper used for flyers does not necessarily have to be heavy weight paper. However, a flyer can be printed on thicker paper to make it more durable if it contains information that will be referred to again and again, such as when used as a product spec sheet or
A4, A5, A6
10,000, 20,000, 40,000, 80,000, 160,000, 320,000