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A Brochure can have specifications similar to a flyer, but a brochure almost always has printing on both sides. And unlike a flyer which is usually left flat, a brochure contains folds that create multiple panels or pages of information, such as a simple C-fold or the more creative double gatefold. Brochures can also be created from multiple sheets bound together. Sometimes smaller, simpler brochures are referred to as pamphlets.
And whereas a flyer is generally standard ‘A’ sizes, brochures are offered in a variety of standard or custom sizes. The pages of a brochure are generally of a heavier paper weight. This is done not just to enhance the perception of quality but also because a brochure is designed to be more durable since it is kept around and referred to. Also, any quality brochure is printed in full color and has some type of sheen from a UV or Aqueous coating.
Brochures are generally not distributed as freely as flyers. Usually brochures are distributed by salespeople only after some initial interest is shown by a potential customer. This is because more money is typically invested in a brochure than in a flyer. A brochure must be of top quality since its job is to help showcase a product, highlight a service or promote a company. When making a purchase decision, your customers will compare the quality of your promotional literature to those of your competitors so brochure printing should not be skimped on.
Flyers and Brochures have different characteristics but they are both important marketing tools which can be used by any business or organization. If you have any additional questions about flyers or brochures, just get in touch with us. We can assist you with ideas, designs and the layout of your piece.
128 gsm Art Paper, 157 gsm Art Paper
A3, A4, A5, DL
1,000, 2,000, 6,000, 10,000, 20,000, 30,000